Screen Shot 2025-11-30 at 8.27.31 PM.png

Mike's Hard Lemonade Fantasy Endorsement Deal

Mike’s Hard Lemonade
Fantasy Endorsement Deal

Mike’s asked us a pretty easy question… how we can reward fans who go the hardest?
The answer? The first-ever NIL deal for a fantasy football player with an endorsement package fit for a pro. Fans could nominate the one person in their leagues who put their blood, sweat and tears into every ounce of the game… their commissioners.

ROLE:
ASSOCIATE CREATIVE DIRECTOR, ART

PRESS:
BUZZFEED | BROBIBLE | FOX | ADAGE

 We crafted an endorsement package worthy of a true athlete; a $25,000 check, a custom letterman jacket and a one-of-a-kind championship style ring.